Gatorade Impact
Student Project
Packaging Design
Challenge The assignment required that I develop an energy drink brand that would be a sub-brand to the Gatorade corporation. The challenge wasn’t just designing an energy drink, but who was I going to market this energy drink to and how was this going to create revenue.
Solution I decided I would market to Esports which is an untapped market to the Gatorade corporation. Once I had my target audience I began to create a brand that was modern and sleek that was still within the brand standards of Gatorade.
Fall 2019
Art Direction
Logo Design
Color Palette
Package Design
Branding
About the Company
In early summer of 1965, a University of Florida assistant coach sat down with a team of university physicians and asked them to determine why so many of his players were being affected by heat and heat related illnesses.
The researchers — Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free and Dr. Alejandro de Quesada — soon discovered two key factors that were causing the Gator players to 'wilt': the fluids and electrolytes the players lost through sweat were not being replaced, and the large amounts of carbohydrates the players' bodies used for energy were not being replenished.
The researchers then took their findings into the lab, and scientifically formulated a new, precisely balanced carbohydrate-electrolyte beverage that would adequately replace the key components lost by Gator players through sweating and exercise. They called their concoction ‘Gatorade'.
